"Management is all about anticipation".
Central to the benefits of moon is the ability to provide management with a unique synthesis of past, present, and future events and their impact on financial and operational performance.
As all turnover components are made available, one can obtain — in one click — the full year sales estimate, taking into account:
- actual sales from closed months (Accounting),
- planned sales (known invoices from running projects), and
- expected sales under negotiation (CRM input).
The same approach being true for all cost categories, one can determine the full year P&L estimate.
A built-in function identifies the sources of changes compared to objectives. Long nights of number crunching for business planning and budgeting are only a souvenir, one can spend more time preparing for action.
A most attractive feature is the company dashboard and the permanently up-to-date FY graphical forecasts, based on
- past, actual data (closed months),
- planned, running projects (invoices, resources),
- forecasted estimates (prospects signing, probable start dates, expected revenues).
The dashboard displays financial indicators, such as cash, together with other key indicators, such staff time utilization, sales funnel, main prospects and projects, and warnings.
The views can be customized by practice, office, and other selected dimensions. Additional information is shown via the mouse-hover function, making the dashboard a convenient tool for management meetings and presentations.
And there is more...
FY Profit and Loss Statement
Next to the graphical representation of the company's main indicators, a full consolidated P&L statement is made available. It is presented along your chosen analytical revenue and cost accounting structure.
At the risk of repeating ourselves, the P&L is always real-time for a complete year, combining past, present, and future information. As a more technical comment, statistical methods for recognizing expected turnover from prospects can be fine-tuned to your risk attitude and preferences.
Using drop-down menus, it is possible to display selected P&L for particular offices, practices, as well as for current, past, or future years.
A special feature allows you to record any reference P&L for future analysis.
One can compare actuals and latest estimates vs. budget and make simulations when needed.
A table with the ultimate turnover granularity is also available. With this tool, one can analyze the actual, planned and expected turnover client by client, month by month, down to the project level.
Additionally, a remarkable 'gap analysis' function computes sources of change between budget and YTD, or between any chosen references.
All tables can easily be exported to Excel for further analysis.
With these tools, you will 'close the loop' of management. Over time you will identify your biases in estimating deals with prospects and decide if you aren't over-optimistic regarding the size of the contract, the likely start date, or the readiness of the prospect to move on. moon will give you the exact explanation for you to adjust your prognoses. Ultimately, this feature will help you better plan your resources and set company targets.
KPI: Focus on Time Utilization
At the heart of good management practices for professional firms, time utilization is one of the most important performance levers. A few percentage points increase in billable activity can have a very large impact on profit margins and cash, and in turn on the ability to invest in knowledge building for the future. moon applies the same 'past, present, and future' approach to this vital KPI. In a single column chart, you can:
- track year-to-date time utilization in the pre-defined categories (including for individual offices)
- detect anomalies in the process of entering time (i.e., incomplete time sheets)
- project resource needs in the future, taking into account running projects, likely prospects, R&D, maintenance, etc. Gaps in staffing are made visible and allow for anticipation in recruiting.
Assess project profitability
Another important performance indicator to follow-up continuously is the project profitability. Comparing time and expenses tracking with actual invoicing, moon is able to measure the profitability of completed or ongoing projects at any point in time. Cost related to time spent on projects can be evaluated according to multiple scenarios such as
- Using employee (or subcontractor) actual company cost
- Using employee (or subcontractor) default billing rate (opportunity cost)
- Using actual billing rate of the project
It is also possible to include time spent on pre-sales activities to provide a more comprehensive evaluation of the total project cost.